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Thursday, April 11, 2013

The Brand Saga Continues ...

 photo LogoBusinessCardDesign_zps316cbd78.jpg

A brand is the first thing someone sees of your business, its supposed to be a way for a person to be able to tell exactly what to expect ... for me, this is very hard because on one hand, i like the idea of a simple elegant type of logo - something swirly and muted and oh so sophisticated however on the other hand the bold, bright and vibrant options are drawing me as well.

So I suppose I just have to figure out what I'm trying to portray .... Its rather hard because although in some ways I am creative in others I struggle to work out who I want to be as a business.

 photo 019_zps41eeed52.jpg photo 017_zps17f51006.jpg photo 011_zpsa58f313a.jpg photo 018_zps784752bf.jpg photo 015_zpsd0a83ab1.jpg

4 comments:

  1. These are all quite nice but my favourite is the second one, its simple and elegant

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  2. Thinking a logo is your brand is a common misconception. For a clearer understanding, start by reading these articles:

    http://blogs.hbr.org/pallotta/2011/06/a-logo-is-not-a-brand.html

    http://www.cobizmag.com/articles/your-logo-is-not-your-brand

    I hope you succeed!

    ReplyDelete
  3. Thankyou both for your advice - Athlon, I am reading the articles now but in my head while the logo is not the brand it should reflect my overall branding strategy and I suppose I am just trying to figure that out as a whole. The logo just gave me a good push into that direction.

    I really appreciate any help you can give ... ANY form of advice is helpful when getting something like this off the ground!

    ReplyDelete
  4. Love the first pic v. The name is great too! Wishing you lots of success. X kl

    ReplyDelete

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